A Qr code system, together with a re-fill program, makes this detergent truly, environmentally friendly
A Redesigned website, with loads of useful information, "blog like" posts, and much more fun content!
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To make this happen, we would partner with Continente™, which would not only be the go-to place to re-fill your bottles, but would help share the big news with ads on their loyalty program app.
On social media, we would partner with relevant influencers, to get "mouth-to-mouth" sharing of our product.
We would also have our own presence, where, with sponsored "insta-stories", we could get consumer feedback/insight on their preferences, to later determine future scents (to be released in thematic ocations)
With all this, we wouldn't forget the traditional mains of ads, using a powerful "storytelling" TV Ad.
